Behind the Brand

Ariel’s Muse is a magical brand born in the Fleurieu Peninsula, created for all the mermaids, both big and little. But Ariel’s Muse is more than just an escape into a coastal fantasy. Every single piece you wear, every little treasure you collect, holds the weight of something far deeper. All proceeds from this brand are dedicated to my personal battle with endometriosis. It’s a relentless struggle, one that sees me attending pelvic floor physio every week, meeting with my gynaecologist monthly, undergoing countless ultrasounds, hospital visits, scans, trialling various scary medications and fighting a daily battle. And as if the physical pain wasn’t enough, I face my third surgery in three years at the hands of this disease, followed by a difficult and delicate procedure to flush my fallopian tubes in hopes of easing the pain and, just maybe, giving me the chance to become fertile.

Ariel’s Muse is my way of channeling my journey, turning my fight into something beautiful and meaningful. This brand isn’t just about jewellery—it’s a lifeline, a piece of strength I carry with me every day. It’s for the mermaids, the warriors, the dreamers. It’s for me, and it’s for you.

Love, Paige - Ariel’s Muse 🧜♀️